Advertising Services For Law Firms
Turn Ad spend into more signed cases.
We build ad campaigns for firms that capture high internet searches, improve intake conversion, and build brand visibility that drives more calls and better case opportunities.
Built For Law Firms
Advertising, built around how law firms actually grow
Most agencies focus on traffic, clicks, and form fills. We focus on what matters to a law firm partner: intake-ready inbound calls, qualified case opportunities, and clear visibility into which channels are actually producing profitable files for your practice.
- Designed for PI and other high-value practice areas
- Aligned to your intake capacity and signed-case goals
- Transparent reporting on cost per lead and cost per signed case
Google Ads campaigns that capture high-intent legal searches
We build and manage tightly targeted Google Ads campaigns so your firm shows up when people are actively searching for an attorney in your market. Campaigns are structured around practice area, geography, and case value, so your budget is focused on the matters you actually want more of.
- Keyword strategy tuned for legal intent, not just volume
- Negative keywords to cut out junk and competitor clicks
- Ad copy that speaks to your value, speed, and trust factors
- Ongoing bid and budget optimization tied to real results
Google Local Services Ads (LSAs)
We'll optimize your website for local search, ensuring that your business appears in local search results. Our team will also help you manage and improve your online reputation, increasing your credibility and visibility in your local market.
- Complete LSA setup and “Google Screened” verification support
- Practice-area profiles, categories, and service areas dialed in
- Dispute management and lead quality monitoring
- Alignment between your LSAs, Google Business Profile, and website
Landing Pages, Intake, and Media Strategy
We'll help you optimize your e-commerce website for conversions, ensuring that your customers have a seamless and enjoyable shopping experience. Our team will also help you increase your average order value and customer lifetime value.
- Practice-area landing pages designed for conversions
- Phone, form, and chat paths that fit how your team works
- Call tracking and source clarity across campaigns
- TV / CTV advisory to support brand and search working together
How we turn ad spend into better cases
Understand your firm and case goals
Build high-intent campaigns and conversion paths
Build high-intent campaigns and conversion paths
We start by understanding your practice areas, ideal case types, territories, and growth targets. That context guides which channels we prioritize and how aggressively we scale.
Build high-intent campaigns and conversion paths
Build high-intent campaigns and conversion paths
Build high-intent campaigns and conversion paths
We launch or rebuild your Google Ads, LSAs, and landing pages around real legal search behavior, clear value props, and simple next steps for prospects.
Track, refine, and shift toward the best cases
Build high-intent campaigns and conversion paths
Track, refine, and shift toward the best cases
We track leads, calls, signed matters, and case quality — then reallocate budget so more of your spend goes toward the campaigns bringing in the best work for your firm.
Service options for your practice
Case Capture Audit
For firms already running Google Ads or LSAs that want a second set of eyes on performance.
•Review of your current search campaigns, LSAs, and landing pages
•Findings on wasted spend, missed intent, and tracking gaps
•Clear recommendations and next steps you can implement in-house or with us
Signed Case Growth System
Ongoing management focused on generating more qualified case opportunities.
•Full build-out or rebuild of Google Ads and LSAs
•Conversion-focused landing pages and intake recommendations
•Monthly optimization, reporting, and strategy calls
Market Visibility Plan
For personal firms that need both direct-response leads and stronger brand visibility.
•Search, LSAs, and intake improvements from the Growth System
•Call tracking to tie brand advertising back to signed cases
•TV / CTV advisory so media buying and search are working together
Frequently Asked Questions
Reach us at contact@cornerstone-marketing.agency if you cannot find an answer to your question.
Search-based channels like Google Ads and LSAs are usually the best starting point because you’re reaching people at the exact moment they’re seeking legal help. TV and CTV become powerful once you want more brand lift and have your search and intake systems ready to capture that demand.
With Google Ads and LSAs, firms typically start seeing meaningful lead flow within the first 60–90 days, depending on budget, competition, and whether we’re building from scratch or optimizing an existing account.
We work backwards from signed cases and case quality, not just lead volume. That means better alignment between your campaigns, intake process, and business goals — and clearer decisions about where to put your next advertising dollar.